Agneta Marell

Research qualifications: Docent

Contact

Works as

Professor (on leave) at Umeå School of Business, Economics and Statistics (USBE) Section: Business Administration, Marketing Role: Assistant head of department

Samhällsvetarhuset, Biblioteksgränd 6, A35812 Umeå universitet, 901 87 Umeå

Publications Publications

Industry-university collaboration and absorptive capacity: an empirical study in a Swedish context

International Journal of Technology Management, InderScience Publishers 2018, Vol. 76, (1-2) : 81-103

Biedenbach, Thomas; Marell, Agneta; Vanyushyn, Vladimir

Effects of time pressure, type of shopping, and store attributes on consumers’ satisfaction with grocery shopping

International Review of Retail Distribution & Consumer Research, Vol. 27, (4) : 334-351

Nilsson, Elin; Gärling, Tommy; Marell, Agneta

Brand equity, satisfaction, and switching costs: An examination of effects in the business-to-business setting

Marketing Intelligence & Planning, Vol. 33, (2) : 164-178

Biedenbach, Galina; Bengtsson, Maria; Marell, Agneta

Consumer Adoption of Alternative Fuel Vehicles: A Cluster Analytic Approach on Proenvironmental Technology Choices and Curtailment Behaviors

Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress, Springer Nature 2015 : 3-3

Jansson, Johan; Marell, Agneta; Nordlund, Annika

Importance ratings of grocery store attributes

International Journal of Retail & Distribution Management, Emerald Group Publishing Limited 2015, Vol. 43, (1) : 63-91

Nilsson, Elin; Gärling, Tommy; Marell, Agneta; et al.

Who shops groceries where and how?: The relationship between choice of store format and type of grocery shopping

International Review of Retail Distribution & Consumer Research, Vol. 25, (1) : 1-19

Nilsson, Elin; Gärling, Tommy; Nordvall, Anna-Carin; et al.

Brand equity, satisfaction and switching costs: An examination of effects in the B2B setting

Book of Abstracts from the 8th Global Brand Conference of Brand, Identity and Corporate Reputation SIG, Academy of Marketing

Biedenbach, Galina; Bengtsson, Maria; Marell, Agneta

Consumers´ satisfaction with grocery shopping in supermarkets and convenience stores

International Journal of Sales, Retailing and Marketing, Access Press UK 2013, Vol. 2, (4) : 72-90

Nilsson, Elin; Gärling, Tommy; Marell, Agneta

Perception of opportunities from an infrastructure investment: investigating the effects of institutional thickness, innovativeness and local embeddedness

Book of Abstracts, RENT XXVI – Research in Entrepreneurship and Small Business, ECSB.

Eriksson, Jessica; Biedenbach, Galina; Marell, Agneta

The mediating effect of value orientation on the relationship between socio-demographic factors and environmental concern in Swedish tourists’ vacation choices

Journal of Ecotourism, Clevedon: Channell View Publications 2012, Vol. 11, (1) : 16-33

Hedlund, Therese; Marell, Agneta; Gärling, Tommy

Scandinavian Journal of Hospitality and Tourism, London: Routledge 2011, Vol. 11, (1) : 42-53

Hedlund, Therese; Marell, Agneta; Gärling, Tommy

Encouraging consumer curtailment behaviour and eco-innovation adoption: detailing the marketing challenge

Readings and cases in sustainable marketing: a strategic approach to social responsibility, Melbourne: Tilde University Press 2011 : 257-272

Jansson, Johan; Marell, Agneta; Nordlund, Annika

Exploring early adopters of an eco-innovation: The case of the alternative fuel vehicle

Journal of Consumer Behaviour, John Wiley & Sons 2011, Vol. 10, (1) : 51-60

Jansson, Johan; Marell, Agneta; Nordlund, Annika

The impact of customer experience on brand equity in a business-to-business services setting

Journal of Brand Management, Palgrave Macmillan 2010, Vol. 17 : 446-458

Biedenbach, Galina; Marell, Agneta

Green consumer behavior: Determinants of curtailment and eco-innovation adoption

Journal of Consumer Marketing, Emerald Group Publishing Limited 2010, Vol. 27, (4) : 358-370

Jansson, Johan; Marell, Agneta; Nordlund, Annika

Consumer adoption of alternative fuel vehicles: a cluster analytic approach on proenvironmental technology choices and curtailment behaviors

In Proceedings of the 14th Academy of Marketing Science (AMS) Biennial World Marketing Congress, July 21-25, Oslo, Norway

Jansson, Johan; Marell, Agneta; Nordlund, Annika

Motives for continuous adoption of a proenvironmental innovation: the case of alternative fuel vehicles and fuels

In Proceedings of the 38th European Marketing Academy Conference (EMAC), May 26-29, Nantes, France

Jansson, Johan; Marell, Agneta; Nordlund, Annika

Elucidating green consumers: a cluster analytic approach on proenvironmental purchase and curtailment behaviors

Journal of Euromarketing, Routledge / Taylor & Francis 2009, Vol. 18, (4) : 245-267

Jansson, Johan; Marell, Agneta; Nordlund, Annika

Need vs. opportunity recognition in household car replacements

International Journal of Consumer Studies, Blackwell Publishing 2009, Vol. 33, (6) : 639-643

Marell, Agneta; Gärling, Tommy; Laitila, Thomas

Satisfaction and brand equity: an empirical analysis of the effects in the B2B setting

Proceeding of the 38th EMAC Conference

Ossipenko, Galina; Bengtsson, Maria; Marell, Agneta

The impact of customer experience on brand equity: a communal relationships norms perspective

Book of Abstracts from 4th International Colloquium of Academy of Marketing Brand, Identity and Corporate Reputation SIG: Experiental Brands, Identity and Reputation: The Power of Intangible Assets in Expressive Organisations and Markets

Ossipenko, Galina; Bengtsson, Maria; Marell, Agneta

The fossil fuel free future: comparing attitudes and behaviors among owners of alternative fuel vehicles and conventional vehicles

In Proceedings of the 13th Annual International Sustainable Development Research Conference (AISDRC), June 9-12, Västerås, Sweden

Jansson, Johan; Marell, Agneta; Nordlund, Annika

Studentmedverkan som pedagogiskt verktyg

Tänk efter, tänk nytt, tänk om: universitetspedagogisk konferens i Umeå 2-3 mars 2005 : konferensrapport, Umeå: Universitetspedagogiskt centrum, Umeå universitet 2006 : 101-107

Häggqvist, Ann-Christin; Marell, Agneta

Interaction effects of mood induction and nominal representation of price on consumer choice

Journal of Retailing and Consumer Services, Vol. 12, (6) : 397-406

Gamble, Amelie; Gärling, Tommy; Västfjäll, Daniel; et al.

Direct and indirect effects on households' intentions to replace the old car

Journal of Retailing and Consumer Services, Vol. 11, (1) : 1-8

Marell, Agneta; Davidsson, Per; Gärling, Tommy; et al.

Effects of increased awareness on choice of travel mode

Transportation, Vol. 30, (1) : 63-79

Garvill, Jörgen; Marell, Agneta; Nordlund, Annika

Factors influencing drivers' decision to install an electronic speed checker in the car

Transportation Research Part F: Traffic Psychology and Behaviour, Vol. 6, (1) : 37-43