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Staff photo Robin Herbert
Press photo

Robin Herbert

Former doctoral student in business administration (marketing), graduated in October 2025. Research interests in sustainability, branding, norms, spillover effects and traffic.

0009-0002-4815-0596

Contact

E-mail
robin.herbert@umu.se
Phone
+46 90 786 68 97

Works as

Affiliation
Other position at Umeå School of Business, Economics and Statistics (USBE) Section: Business Administration, Marketing
Location
Samhällsvetarhuset, Biblioteksgränd 6, SAM.E.301 Umeå universitet, 901 87 Umeå
  • LinkedIn; Google Scholar; ORCID
  • Born and raised in Heidelberg, Germany
  • B.Sc. in Business Administration 2013-2018 in Bayreuth, Germany and Bordeaux, France
  • M.Sc. in Business Administration 2018-2020 in Umeå, Sweden and Moscow, Russia
  • Doctoral student in Business Administration from September 2020 until December 2020 at Universität Bayreuth, Germany
  • Doctoral student in Business Administration from January 2021 until October 2025 at Umeå University
Sustainable consumption in the electric vehicle context: Investigating the effects of norms, branding, and spillover
Studier i företagsekonomi. Serie B, 111
Herbert, Robin J.
Eco-friendly brand experience and brand loyalty: investigating the impact of normative considerations in the electric vehicle context
Journal of Marketing Management, Routledge 2025, Vol. 41, (17-18) : 1856-1878
Herbert, Robin J.; Biedenbach, Galina; Jansson, Johan
Normative antecedents of pro-environmental behaviour: investigating the impact on eco-friendly brand experience and brand loyalty towards electric vehicles
17th Global Brand Conference, Edinburgh, United Kingdom, April 22-24, 2024
Herbert, Robin J.; Biedenbach, Galina; Jansson, Johan
Branding in the automotive industry: a systematic literature review and future research agenda
European Marketing Academy (EMAC) Annual conference 2023 Conference, Odense, Denmark, May 23-26, 2023
Herbert, Robin J.; Biedenbach, Galina; Jansson, Johan
Barriers of Traveling with Sustainable Transportation Vehicles: A comparative empirical analysis of leisure travelers’ behavior in Sweden, Germany, and Iran
Herbert, Robin J.; Sohrabi, Fateme
Norms, spillover, and branding: lessons from clustering electric vehicle owners
Herbert, Robin J.
Investigating purchase intention for electric vehicles: the effects of normative considerations, eco-friendly brand experience, and contextual spillover
Herbert, Robin J.; Biedenbach, Galina; Jansson, Johan
Fifty years of research on branding in the automotive industry: a systematic literature review and research agenda
Herbert, Robin J.; Biedenbach, Galina; Jansson, Johan
View publications in DiVA
  • Fall semester 2020/21: Business Model Creation (Bachelor level, 5 ECTS), Universität Bayreuth
  • Fall semester 2022/23: Marketing (7,5 ECTS), Marketing (7,5 ECTS)
  • Fall semester 2023/24: Marketing (7,5 ECTS), Sales Activities (7,5 ECTS)
  • Spring semester 2024: Marketing (7,5 ECTS)
  • Spring semester 2025: Marketing (7,5 ECTS)